When using experiential marketing campaigns, your intention should be to attract your customer on various levels. The campaign should appeal not only to their auditory or visual senses, but to their logic and all the other senses as well. The purpose is to hone in on the consumer's full reaction rather than on the reaction to the product in isolation.
In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.
Marketers have to put themselves in the customer's position. You have to consider what they are going through when they view your marketing campaigns. Think about what they would be feeling, what their immediate initial response would be.
Try to attract and activate as many of the viewer's senses while you are using the different marketing platforms. The first step is to have campaigns that will attract the customer on a visual level. Beyond that, it should be effective enough to have the consumer already planning the purchase of the product and how it will be used.
The requirement is to capture and retain their attention. The media has to be effective enough to hold that attention long enough for them to start feeling intense emotions. The campaign should be able to invoke this reaction every time the customer views whatever form of advertising media you utilize.
The objective of this type of experiential marketing strategy is to make the customer feel that your item has to become part of their world. Once they feel this, they will want to go out and purchase the product immediately. This strong emotional reaction that your campaign invokes will make them loyal to your product.
In traditional marketing campaigns the purpose was to sell the features and benefits of the item that was being marketed. When using experiential campaigns, you want to involve the customer and get a reaction that makes them feel emotions about the product. You also want them to become not only loyal to the brand, but to your company.
Marketers have to put themselves in the customer's position. You have to consider what they are going through when they view your marketing campaigns. Think about what they would be feeling, what their immediate initial response would be.
Try to attract and activate as many of the viewer's senses while you are using the different marketing platforms. The first step is to have campaigns that will attract the customer on a visual level. Beyond that, it should be effective enough to have the consumer already planning the purchase of the product and how it will be used.
The requirement is to capture and retain their attention. The media has to be effective enough to hold that attention long enough for them to start feeling intense emotions. The campaign should be able to invoke this reaction every time the customer views whatever form of advertising media you utilize.
The objective of this type of experiential marketing strategy is to make the customer feel that your item has to become part of their world. Once they feel this, they will want to go out and purchase the product immediately. This strong emotional reaction that your campaign invokes will make them loyal to your product.
About the Author:
If you need seo in harrogate talk to Mark Hall , who will get you seen in the rankings and have your website working for you in no time with great seo in harrogate there is no reason not to call
No comments:
Post a Comment