THE WIKI COMMUNITY

Saturday, 7 August 2010

How To Find A Good Marketing Services Provider

By Aya Wilkinson

While choosing marketing services provider, there are few things that need to be kept in mind so as to ensure a successful marketing campaign. Some of the considerations for that are discussed here.

1. Corporate branding: Before choosing a branding company, enough research work needs to be performed beforehand. This is important so as to have an idea about the approach that would be followed by the company while designing a logo, slogan or other promotional stuff. One can visit a number of companies or meet their representatives to get more details.

Apart from that, how much can be afforded by you needs to be specified beforehand. It is always a good idea to check the relevant experience of a service provider before finalizing.

2. Email marketing: CAN-SPAM compliance is must for email marketers in US. Besides that, there are specific rules in European Union, Canada and other countries that ought to be followed by marketers. At the same time, the marketing company should have a large number of templates from which one can choose the most appealing one.

It would be an added advantage if the company is able to provide scheduled email delivery service and tracking services to track the impact of an email based marketing campaign.

3. Flyers: It is quite important that a business owner finalizes its own requirements before going for a specific flyer design company. This can give a lot of clarity on choosing the design for which it should go. The designing company should be able to provide good quality design within requested timeframe and at a price which is within budget of the business owner. One should compare the prices and designs of at least few service providers before choosing one of them.

4. Website: A web design company should have plenty of experience in designing all sorts of websites. Regardless of the fact that whether you want to create an ecommerce website, static HTML pages or dynamic pages based on flash, it should be able to design them all. Designing process of flash based websites or ecommerce websites based on shopping cart software can be bit tricky and the company should have good amount of experience in designing these websites.

It is quite possible that a website may require regular updates after creation. Check out with the company whether it would update the website in future and what the charges would be for that.

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