THE WIKI COMMUNITY

Wednesday, 29 September 2010

What To Look For In A Talent Agency

By Mark Cella

Modeling Things to Keep an Eye on

If you've ever tickled your brain with dreams of modeling, you should first make sure to avoid agencies that'll try to scam you out of time and money. It's hard to know who to trust when looking for work in commercials, TV, or print ads, but there are definitely things to keep an eye out for. In the poker game of talent, good and bad agencies both have "tells."

The best clue is to find an agency that is fully licensed. Preferably someone who's been around for a decade or more. Check out the agency's list of clients. There should be some names you know on there. If it's all obscure names, probably you want to go elsewhere. A good agency will also help you put together your model composites, an important first step -- as the composite is your business card. This can cost money, too, but it's a necessary process, so make sure you discuss it with your prospective agency.

Older Agency's Have Contacts

Models and actors come from everywhere, you know this. They're successful not because they're in Southern California, but because they're confident. They're charismatic. They understand the value of hard work and know that this industry rewards that kind of thing more than most.

Now comes the fun part: what kind of work do you want to do? You want to walk the runway? Appear in print ads? Star in a commercial? Or go to television and film. That sort of work is everywhere, actually. In Southern Florida, for example, USA Network is filming new seasons of its hit "Burn Notice" and Fox is producing "The Glades." There are casting directors on each show looking for new talent.

Do You Have the Right Look

And should you doubt that you've got the right look for modeling or acting, fear not: Often the best face for a job is the one you see every day. Agencies know that being exotic is not necessarily the best bet, and that anyone, of all ages, professional and non, can be just what a casting director is looking for.

I suspect I've given you a lot to think about. But this is just the tip of the iceberg; there's lots more to learn. It gets easier, certainly, and more interesting. But the point is to find a good agency early on and avoid a lot of the pitfalls that trip up other folks, including those scams. You've still got to contend with model composites and auditions, but with hard work and the right people on you're side, you're well on your way.

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