THE WIKI COMMUNITY

Wednesday 1 September 2010

Business Opportunities - Become A Heat Seeking Missile

By Brian Lett

One of the keys to selecting the best business opportunities is first selecting the best niches. Two of the main challenges of the Internet is its expansive reach, and lack of credibility. Think about it. Anyone can put anything on the Internet, not only making it huge, but also making it so that it is difficult to know who to trust, and who to ignore.

The unfortunate truth is that it is up to you to conduct your due diligence, and determine for yourself what is trustworthy, and what should be avoided. When conducting your due diligence, you should make it a point to focus on business opportunities whose subject matter you have an interest in. Once you have identified such an opportunity, it is time to plan your actions in advance, then work your plan. You need to keep on schedule and only stray from the plan if it is abundantly clear that you are headed in the wrong direction. The biggest reason why most home businesses fail is because their owners abandon them far too early, and jump to the next big thing.

Assuming that you are still in the early stages of your business planning, you must analyze what you are selling or plan to sell. Always choose a niche that you either know about or are passionate about. Try to narrow the niche down to as much specialization as possible. For instance, if your product appeals to car enthusiasts, you should narrow it down to a particular niche such as hybrids, muscle cars, or SUVs. Specialize your niche as much as possible, without eliminating your market.

Once you have contracted your niche as much as feasible, analyse relevant keywords. Go to the search engines, and see how many sites are competing to rank for this keyword. Once you have taken this step, type in "Google Adwords: Keyword Tool" into Google. This will enable you to type in the keyword, and see how many people are searching for it each month. If you find that the search volume is high, and the competition is low, then you have identified a good niche.

Now that you have identified your niche market, and relevant keywords, you have to make your website relevant to these keywords. One of the most important factors in making your website relevant is ensuring that they keywords are in the title tag. Make sure that the keywords are towards the beginning of the title tag, and try and mix in some common words towards the end. Make sure that each of your webpages include no more than two keyword or key phrases. Taking these steps will enable your website to perform better in the search engines.

Choosing the right niche from the get go is one of your most important tasks when considering business opportunities. As a strategic move, you should search for a niche with a low amount of competition, and a high volume of potential customers. Locating such a niche will maximize your opportunity to be successful.

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