The film is about two strangers odyssey of discovery, a journey that is installed in great pain and joy of infatuation, just do not understand. A series of hilarious misadventures of tracing their bee on the coast road trip as they go about meeting the last wishes.
That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.
They are in all these places and brands that you can imagine, even for the promotion of their films with an insurance company. Several brands have tied up with the film Anjaana Anjaani to promote co-branded. While brands hoping to get mileage through the association, the manufacturer will save a considerable sum of money that would otherwise be devoted to the promotion of film. The rumor that they have spent about Rs 4 crore in promoting their brands by associating with the film. None of these brands have been integrated into the history of cinema and does not appear as markers in the film.
"The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film," said Pritie Jadhav, vice-president, branding and entertainment.
Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.
It also makes sense money-wise, according to him. "If we had to do an in-film branding exercise, it would have cost us double of what we paid. In India, the quality of in-film placement is also not that great. It is safe to do co-branded promotion, as we get the stars we want for our ads at lower cost and the risk of visibility is also mitigated, since it does not depend on the success or failure of the film," said one of the spokes person of the Anjaana Anjaani brand.
The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box.
That is what Anjaana Anjaani talks about, starring Ranbir Kapoor and Priyanka Chopra. The movie set to release on 1st October is all guns blazing trying to promote the film which has been the latest trend in the Bollywood industry. With visiting malls to coming on various reality shows, well Ranbir and Priyanka as a team is doing all sorts of things to promote the movie. Recently they were in a few fashion stores. But the big thing was when they actually were on a 3D social networking site which was something really out of the box.
They are in all these places and brands that you can imagine, even for the promotion of their films with an insurance company. Several brands have tied up with the film Anjaana Anjaani to promote co-branded. While brands hoping to get mileage through the association, the manufacturer will save a considerable sum of money that would otherwise be devoted to the promotion of film. The rumor that they have spent about Rs 4 crore in promoting their brands by associating with the film. None of these brands have been integrated into the history of cinema and does not appear as markers in the film.
"The film is about youngsters and the promotional activities and the brands wanted to tap the young audiences who would come out to watch the film," said Pritie Jadhav, vice-president, branding and entertainment.
Brand experts say though film-branding is not the main medium for marketing brands (just two-three per cent of the ad budget of most big brands), it is cost-effective and a bonus. For producers, it is a win-win, as it helps to reduce publicity budgets a minimum of 15 per cent. However, brand owners are also waking up to the risks of in-film branding and opting for outside associations.
It also makes sense money-wise, according to him. "If we had to do an in-film branding exercise, it would have cost us double of what we paid. In India, the quality of in-film placement is also not that great. It is safe to do co-branded promotion, as we get the stars we want for our ads at lower cost and the risk of visibility is also mitigated, since it does not depend on the success or failure of the film," said one of the spokes person of the Anjaana Anjaani brand.
The 3D social networking site with which Anjaana Anjaani has collaborated with has reached out to the younger generation in the virtual world, where people get to meet strangers (like the theme of Anjaana Anjaani) and then party in 3D characters in the virtual world. Well that is something which you call Thinking out of the box.
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